r/EUPersonalFinance Subreddit Rules & Self-Promotion Policy
What are the rules in r/eupersonalfinance, and can you promote a financial product there? In short: no. r/eupersonalfinance is a serious advice community whose core principles are treat others with respect, stay on-topic, and avoid self-promotion. Referral links, affiliate links, and soliciting are removed, and spammers and self-interested shills get banned. Here is the full subreddit rules and self-promotion policy guide for 2026.
How to Participate Safely in r/EUPersonalFinance
Accept that this is a no-promotion community
r/eupersonalfinance lists 'avoid self-promotion' as one of its three core principles and bans spammers, solicitors, and self-interested shills. There is no safe way to advertise a fintech app, broker, or service here. Come to help, not to sell.
Contribute genuine, well-sourced answers
The sub rewards in-depth, source-backed answers about European personal finance — taxes, ETFs, brokers, FIRE. Build a track record by answering questions thoroughly without ever steering people toward something you own.
Strip out every promotional and referral signal
Run your draft through the risk checker to catch referral codes, affiliate links, URL shorteners, and 'I built a tool for this' phrasing — all of which read as soliciting and get removed.
Key Rules for r/EUPersonalFinance
Avoid self-promotion (a core principle)
Alongside 'treat others with respect' and 'stay on-topic', 'avoid self-promotion' is one of the subreddit's three stated core principles. Posting to drive attention to your own product, service, app, blog, channel, or business is against the spirit of the sub and removed.
No referral or affiliate links
Referral codes and affiliate links to brokers, banks, or fintech apps are treated as self-interested promotion. Bans are explicitly used for 'spammers, solicitors, and self-interested shills', and URL-shortened links may be removed at moderator discretion.
No soliciting or shilling
Soliciting business, customers, or sign-ups — and quietly shilling a product you have a stake in — is a bannable offense. Solicitors and self-interested shills are listed directly among the reasons the mods issue bans.
Stay on-topic and high-quality
Submissions and top-level comments are held to a higher standard. Provide a descriptive title and a useful body with context and sources; low-effort, walls of text, or off-topic posts are moderated.
Even AMAs can't promote
On the rare pre-approved IamA/AMA, 'promotion of a product or service in comments is strictly prohibited' and comments are not exempt from the normal rules. There is no carve-out that lets you pitch.
No asking for handouts and no bots/novelty accounts
Bans are used for users asking for handouts and for bots and novelty accounts. Automated or low-effort accounts that exist to push content do not last in this sub.
Actively moderated with broad mod discretion
The sub is actively moderated. Moderators reserve the right to remove posts without warning, issue warnings or suspensions, and permanently ban to maintain quality. A warning ('please do not post like this again') usually precedes a ban for lesser infractions.
Common Reasons Posts Get Removed
Common Posting Mistakes in r/EUPersonalFinance
Treating it like a SaaS or startup sub
Subs like r/SaaS tolerate product stories. r/eupersonalfinance does not — 'avoid self-promotion' is a founding principle, so the SaaS 'share your journey' playbook gets you removed here.
Disguising a referral link as advice
Slipping a referral code into an otherwise helpful answer still counts as self-interested promotion. The community reports suspicious links, and mods ban solicitors and shills.
Recommending your own product without disclosure
Pretending to be a neutral commenter while steering people to something you own is shilling — one of the explicitly bannable behaviors. Undisclosed self-interest is treated harshly.
Posting low-effort or off-topic content
Vague titles, walls of text, link-only answers, and off-topic posts are removed. Top-level comments and submissions are held to a higher standard than the rest of Reddit.
Frequently Asked Questions
Stay On The Right Side of r/EUPersonalFinance's Rules
r/eupersonalfinance bans self-promotion, referral links, and shilling outright. Our free rules summarizer breaks down exactly what this strict community removes before you post or comment.
Use Rules Summarizer Free