Reddit Ads are self-serve, start at about $5/day, and can put you in front of communities actively discussing your category. Here's how to set them up — and how much they'll cost.
Reddit advertising is fully self-serve. Create an account at Reddit Ads Manager (ads.reddit.com) — no sales call required — and pick a campaign objective: awareness (optimize for impressions), traffic (optimize for clicks), or conversions (optimize for sign-ups and sales). Your objective changes how your budget is spent and what each result costs, so choose the one that matches your actual goal.
This is Reddit’s advantage over other ad platforms: you can target by specific subreddit, interest, keyword, and location. Putting your ad in the communities where people already discuss your category beats broad interest targeting almost every time. Find those communities first with the Subreddit Finder so your spend goes where the intent is.
Reddit users are ad-skeptical, so creative that reads like a native, helpful post outperforms a polished banner. Match the format requirements — image, video, carousel, or conversation — and get the sizes, ratios, and character limits right the first time with the Reddit Ad Specs cheat sheet.
Campaigns start at roughly $5/day, but the real question is what your budget actually delivers. Reddit runs a real-time auction, so before you launch, estimate the impressions, clicks, CPC, and CPM you can expect with the free Reddit Ads Cost Calculator. For the bigger picture on combining ads with organic presence, see how to use Reddit for business.
Paid ads stop the moment your budget does. If you’d rather build a presence that compounds, the autonomous Reddit AI Agent grows the same audience organically — participating rule-safely on your behalf so you’re not renting attention you lose when you stop paying.
Build karma credibility with Karma Mode. Convert conversations into leads with Campaign Mode.
